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4 Mar 2016

Google Algorithm Updates in 2016


In your article on Understanding Google's Algorithm [], a brief explanation was given about what the Google algorithm is and a few general tips received to help the beginner to optimize their site for it. This article will enter much more depth on several tactics to use to further optimize your site for higher rankings in Google's google search.

SEO in 2016

Types of Optimization

As explained in the earlier article, there is a myriad of things needed to be done in order to properly and completely optimize your web site to take advantage of Google's algorithm. Listed here is a quick list of the things we will be learning to optimize, which is to be explained in further depth shortly.

Things we are going over in this article includes: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click on Rates, PR (Pr), Traffic, Frequency of Updates, and Ip.

Text Links and Optimization

Although briefly explained within the first article, you'll find new ways of acquiring links coming out on a regular basis, and having a deeper understanding of getting links to your site from related ones is obviously important. As said before, attempt to stay away from the doorway pages or portals out there, as well as the FFA pages, since these will hurt your rankings around the major search engines more than help them. Be careful individual preference request links from, in regards to sites that are not inside your specific category, or at the minimum make sure they have a section on your general area on their own links page, like a "web services" section if you are a hosting company.

Links from completely unrelated sites on a page with links from all different categories throughout the internet will not benefit your site much, if at all. This being said, don't be concerned if a site adds a hyperlink to your own without a request simply because they like your site or services or product. An added traffic is always a bonus, and if you don't curently have a lot of incoming links, every little helps.

Content Optimization

Make certain your content is all associated with the subject your site is determined by. Don't have articles about the latest video games if you sell furniture, as the keywords tend to be less likely to get acquired, and most people thinking of buying furniture online don't want to be bogged down looking through hundreds of pages of computer game reviews while trying to find a couch that will match their lounge set.

Free content sites are invariably helpful, and although this article is duplicate, using the added articles and walks you will attract more visitors, upping your rating through the quality of the traffic. Be sure to always add the article exactly as you have it, and include your author's name plus a link to their site at the very least. Stay away from tactics for example simply copying another site's most visited page for an article, although you may plan on giving a writer name and a link to where you got the knowledge from. This can be known as not only duplicate content, but is another technique used by spammers to provide a huge collection of "content" so that you can boost their rankings. When the same information may be seen enough times through the Google spiders, it can be considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your posts is that writing your own articles and information can provide your site with free, unique user generated content. This attracts browsers and at the same time impresses the Google spiders. Having completely unique content will even make other webmasters far more apt to link to your website as an "authority" in the field.

Domain Registration

One more thing checked for with the Google algorithm is when long your domain is really registered for. Many Spam sites only register domain names for one year, leaving it to die for them to move on with an untainted website name to attempt to spam their way into the top rankings on the search engines. Keeping your domain registered for five years, although it may cost a little more initially, will help your rankings considerably in Google's search engine ranking positions.

Whois Information

Your Whois information, mentionened above previously in the previous article, can also be taken into account when calculating your rankings about the search engine. Is your street address a real place, or was it falsified? Is your contact information current, including your phone number and mailing address? Will be your name associated with spam sites through the past? All this facts are recorded and worked in to the algorithm. Just be sure to have your actual information used when registering a domain address, and make sure your details is accurate. Another tip would be to use your full name when registering a domain address, including middle name and also any titles, including Junior or the Third, since this will help to prevent confusion between yourself along with other webmasters.

Click Through Rates (CTR)

Click on rates on your site are observed by Google as well. If your site is seen on the Google search results, how frequently is it clicked rather than the other 9 sites on a single page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. On this system, if you own a ski shop online, obviously your web site will be ranked higher in the winter on certain keywords than through the summer. Likewise, should you promote a beach resort online, after that your site will be more probably be ranked higher through the summer months and during spring break than during the winter or fall.

SEO in 2016

PR (Google's Pr)

PR, or Google's Pagerank system, is a way to keep track of how popular your website is. This is determined through website visitors to your site as well as the volume of related sites linking to your own. The complexities on this system have not fully been discovered yet, nevertheless the main thing to know is that the more related links and also the more high quality traffic you've got coming to your site the greater your PR will probably be. With links from high PR sites, your personal PR will skyrocket, bringing you ever higher in Google's serp's.

The algorithm also takes your PR into account when working out rankings. The greater PR your site has (on all of its pages), and also the longer your site has a high PR, the more likely you are to get in the superior rankings with Google. Even with a page ranking of 6 (away from 10), the results may be astounding, and your ranking inside the search results will continue to grow.


Visitors are also monitored back and forth from your site, and even just how long your visitors stay. This allows Google to accurately gauge the amount of "real" traffic you get in almost any given month, as well as the type of visitors you obtain and the overall interest in your site. Now, for the younger sites that only obtain a few hits a day at most, this will not effect your rankings as much as the larger sites with hundreds or a large number of visitors a day. As opposed to focusing on the amount of traffic you get to your site, focus on the quality of the traffic you receive. With an increase of visitors that stay longer and also stay to view your website and purchase your product or join as users, you ought to be able to get better rankings than many of the sites that have thrice the volume of traffic just one tenth the amount of time spent with that traffic on your site.

Quality rules, while quantity is just an added benefit on today's internet. Develop your quality and then you can focus on the quantity.

Update Frequency

Spiders from Google also look into the frequency your site is updated with their new algorithm. The more your site is updated, in simple terms, with fresh as well as content, the higher it will become ranked in the Search engine engine. If you take a month vacation, leaving your internet site to gather dust unless you come back, be prepared for a stop by your rankings. In case you update your site daily, alternatively, you can expect to be ranked higher (provided you have fresh, related content) compared to the sites that only update once weekly.

Basically, as the old adage says, "You reap whatever you sew." Or, to put it differently, the more work you place into something, the better results will come of computer. In general, this remains true because of not only Google, however the other search engines and directories too.

IP Address

Even the Internet protocol address is considered in the Google Algorithm, which can be a good or a dangerous thing, depending on the other websites which can be currently sharing your IP. If you're on a specific Internet protocol address that is dedicated to your website, you have little to concern yourself with, but if your IP is shared between multiple websites, you can have a real problem. IP addresses are recorded and compared involving the site and others online. If, for example, your website just happens to be on the same server as a spammer who shares your IP, not simply will Google delete the spammer off their rankings, but they can also delete your site simply for being related to the Spam site.

Obviously, there are many simple solutions to this issue, including talking to your service provider to get a dedicated Internet protocol address specifically for your own site. This can cost a bit more each month or year, based on your billing schedule, but the benefits will be numerous. If you simply don't have the cashflow to pay the extra money per month, you can search through the websites that share your IP and report spammers on your hosting company. In nearly every case they will be ready and willing to get rid of spammers on their server.

SEO in 2016


Seo Web Solution | 5 years 2 months ago
Nice Information Thanks

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